B2B content marketing strategy & creation

Make content that means business

Done right, content is not just marketing collateral — it’s a core business asset that can help you build brand, drive demand, and build long-term customer loyalty and value.

Like any valuable asset, high-quality content builds equity over time, earning compounding interest and ever-increasing ROI. But only if you actively manage it and continue to invest in it.

Most marketers know this, but it can be hard to find the time to give your content the strategic thinking and love it deserves. Sound familiar?

Carmen Hill, aka “Chill”

Chill Content helps busy B2B marketers bring big ideas to life through customer-centric content strategy and storytelling.

Strategic storytelling & content mixology

I start by learning about your business and discovering the stories that enliven shared spaces between you and your audience. Then, together, we pull the threads that weave together brand and demand and dig into the nerdy details that make your content work.

Whether you’re starting from scratch or already have some of the pieces in place, I can help you develop an effective content marketing strategy and create engaging content to support it.

  • From content strategy fundamentals to comprehensive strategic frameworks, Chill Content offers wide-ranging support for your B2B content marketing program. Learn more.

  • Writing, editing, and creative direction for strategic B2B content marketing and thought leadership initiatives to support meaningful business results. Learn more.

  • Get consultative support for yourself or your team on a retainer or ad hoc basis. Schedule a free initial consultation to decide what model would work best for your needs.

  • Whether your team would benefit from content marketing basics, focused skills training, or advanced support, Chill Content, in partnership with The Content Academy for Operations and Strategy (CAOS) can help.

“Carmen has been my secret weapon and go-to resource for developing content marketing strategy and high-value marketing content for many years. She helped overhaul and level up RGP’s thought leadership and how we showed up in the market in ways we never could before.”

— Meredyth Jensen, Founder & CEO, The Eight