STRATEGIC STORYTELLING

B2B content handcrafted by humans, for humans

Authentic experience, creativity and empathy cannot be automated

Carmen Hill collaborating on story ideas in front of a whiteboard

In an age when robots promise to create your content in less time than it takes to microwave your coffee — and practically for free — it may be tempting to just hand your content over to ChatGPT and call it a day. But don’t fall for it (at least not all the way).

With more than six million blog posts published every day across 1.9 billion global websites along with gazillions of webinars, videos, infographics, whitepapers, ebooks and more, uniquely human work is the only work that will rise above the noise and earn the attention, trust and loyalty of your audience.

Content writing and editing

Chill Content provides writing, editing and creative direction for strategic B2B content marketing programs and thought leadership initiatives that support meaningful business results. I strongly believe that every piece of content should have a clearly defined purpose for both the audience and your business and that format should follow function.

  • Get help creating a connected set of pillar content and related assets to support specific marketing objectives.

  • The smartest people in your company are also usually the busiest. I offer coaching, editing and ghostwriting to help executives and subject matter experts put their great ideas into words — faster and more consistently.

  • Bring your brand’s stories to life in a way that is relevant, resonant, and valuable to your audience.

  • Avoid falling into the “random acts of content” trap. Get help creating a customized package of strategic content assets to support your specific business needs. I have experience writing for a variety of target audiences, channels, and content types, including:

    • Website content

    • Campaign content

    • Articles

    • Success stories

    • Whitepapers

    • Ebooks

    • Video scripts

    • Infographics

    • Email and newsletters

    • Social media

  • Even the best writers benefit from an extra set of eyes. It’s not just a matter of reviewing for accuracy, fluency, and style but also for clarity and impact.

Creative Collaboration

To deliver successful business outcomes, your content not only needs the right words but also the right visual design to bring your story to life.

Sophisticated art directors and digital experience designers don’t just focus on pretty pictures; they understand the impression their imagery needs to create and the actions it needs to inspire. As one of my favorite former colleagues put it, “Content is a mind-altering substance.” (I couldn’t agree more!)

I’m happy to collaborate with your in-house team or agency partners to plan and create high-impact content that supports your strategy — or tap into my network of creative and UX design partners.