How to choose the best content for your B2B customer’s journey
Creating the right content for different stages of the customer journey is a perpetual challenge for B2B content marketers. See why you need to think outside the funnel and take a more nuanced view of your customer’s needs.
Thrillers, fillers and spillers: how to cultivate your B2B content garden
As a gardener, I’ve learned that the secret to a beautiful mixed border or container planting is to assemble just the right combination of thrillers, fillers and spillers. The same is true for your B2B content marketing strategy.