Content strategist Carmen Hill snaps a photo of a SWOT analysis on a whiteboard

CONTENT MIXOLOGY

Create a blueprint for strategic content marketing

Content strategist Carmen Hill listens to a client describe their challenges

B2B content teams often get treated like a fast food drive-through, where everyone from the executive suite to product marketing to sales submits a steady stream of ad hoc requests and then pulls up to collect their super-sized order of content fries.

By developing and documenting a comprehensive content strategy you can elevate the perception and role of marketing from a cost center that takes orders to a strategic partner that drives revenue. Instead of one-off campaigns, you’ll benefit from an always-on, programmatic approach, supported by frameworks, processes and workflows to make it scalable, sustainable and measurable.

Elevate content to be a strategic partner to the business

Smart strategy gets your content right from the get-go, from the messaging to the metadata.

Content Strategy Services

  • Documented Content Strategy

    The most successful B2B content marketing teams share one critical virtue — a documented strategy. Elements include your content mission statement, audience profile, business goals and success metrics, and basic editorial plan.

  • Core Content Audit & Gap Analysis

    What do you have, what do you need, and what is the best way to fill the gaps? Get a qualitative assessment of your existing content assets in the context of your content strategy — with recommendations for content development.

  • Audience Insights & Personas

    To create effective content, you need to understand who it’s for, what they care about, and how your content can help them succeed at each stage of their relationship with your company.

  • Editorial Planning

    Establish a consistent publishing schedule and workflow that supports your content mission and marketing goals.

  • Content Modeling

    Define the structure of your content to make it easier for people to find and engage with it — and simpler for your team to create, publish, and manage it.

  • Strategic Consulting

    Offered on either a retainer or ad hoc basis: Lock in a consistent level of support each month to help accomplish your content marketing goals. Need help with a particular challenge? Grab an hour of my time to work through it together.

Bespoke Solutions

Choose a package that fits your needs or request a custom proposal.