CONTENT MIXOLOGY
Create a blueprint for strategic content marketing
B2B content teams often get treated like a fast food drive-through, where everyone from the executive suite to product marketing to sales submits a steady stream of ad hoc requests and then pulls up to collect their super-sized order of content fries.
By developing and documenting a comprehensive content strategy you can elevate the perception and role of marketing from a cost center that takes orders to a strategic partner that drives revenue. Instead of one-off campaigns, you’ll benefit from an always-on, programmatic approach, supported by frameworks, processes and workflows to make it scalable, sustainable and measurable.
Elevate content to be a strategic partner to the business
Smart strategy gets your content right from the get-go, from the messaging to the metadata.
Content Strategy Services
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Documented Content Strategy
The most successful B2B content marketing teams share one critical virtue — a documented strategy. Elements include your content mission statement, audience profile, business goals and success metrics, and basic editorial plan.
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Core Content Audit & Gap Analysis
What do you have, what do you need, and what is the best way to fill the gaps? Get a qualitative assessment of your existing content assets in the context of your content strategy — with recommendations for content development.
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Audience Insights & Personas
To create effective content, you need to understand who it’s for, what they care about, and how your content can help them succeed at each stage of their relationship with your company.
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Editorial Planning
Establish a consistent publishing schedule and workflow that supports your content mission and marketing goals.
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Content Modeling
Define the structure of your content to make it easier for people to find and engage with it — and simpler for your team to create, publish, and manage it.
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Strategic Consulting
Offered on either a retainer or ad hoc basis: Lock in a consistent level of support each month to help accomplish your content marketing goals. Need help with a particular challenge? Grab an hour of my time to work through it together.
Bespoke Solutions
Choose a package that fits your needs or request a custom proposal.
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The most successful B2B content marketing teams share one critical virtue — a documented strategy. Build a strong foundation for your content marketing program with a strategy package that includes:
Discovery and alignment
Core content audit and gap analysis
Content map
Customized editorial calendar template
Best practices guide
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Includes all of the basics, plus any/all of the following:
Persona development
Creative ideation and theme development
Story/content mapping
Action plan
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Lock in a consistent level of support each month to help accomplish your content marketing goals.
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Learn or improve specific content strategy skills in a half-day, hands-on session that includes training, tools and templates. Topics include:
B2B Story & Content Mapping
Content Modeling for Marketers
Using AI to Enhance Your Creative and Content Management Workflows
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We begin with one or more discovery sessions to review your existing brand strategy and business objectives and conduct an audit of your core content marketing assets. Then, in a hands-on workshop with your team, we identify gaps and facilitate development of strategic concepts and content ideas.
You’ll come away with a clear picture of your content marketing program stands today with an action plan to move ahead.